Marketing Plan - 2531 Words

Table of Contents: * Outline_______ ___________________________________________3 * Introduction_______________________________________________4 * Objectives____ ____________________________________________ 5 * SWOT Analysis_____________________________________________6 * Marketing Mix______________________________________________7 * Conclusions ________________________________________________8 * Bibliography _______________________________________________9 * References ________________________________________________10 Outline: A. introduction: First of all my topic will be about promoting a drink that is new in the Market and which will be drink in my pub and soon in the supermarket†¦show more content†¦However, the marketing communications objectives set in the plan is to sell this product and let it be the first in market by making people drink it and come to my pub to enjoy and have fun and try my new product. And the final question will be: Will it be a good idea to produce this drink while opening my new pub or it will be a failure strategy? what is the impact of our competitors on our sales and in our new product? First of all my topic will be about promoting a drink that is new in the Market with new brand name (Alcobom) and which will be drink in my pub and in Lebanese supermarket and stores. The product that we have chosen to do our research on is mixing kind of alcohol with an energy drink with new brand name (Alcobom). I will produces and sell this new energy drinks. It specializes in adult’s drink. The company and brand are new to the market. In order to provide a useful plan, the target segment has been identified and defined, a SWOT analysis has been carried out for the brand and organization, and marketing communications objectives have been set. The plan identifies the target market through segmentation variables. Finally the marketing communications objectives will be set in the final section. In order to develop a sufficient marketing communications plan, it is necessary to first know the target market that marketing messages will be directed toward. And this could be approved by developing a sufficient marketing communications plan, it isShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? 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A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look atRead MoreMarketing Planning : The Marketing Plan Essay1545 Words   |  7 PagesTo attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base